Evaluation

Throughout my sketch book, I experimented with techniques that helped me develop styles that were used in my final piece. Through researching into different artists and materials I chose to develop my most successful and the methods I most enjoyed to create my final design. For my final design I created a recipe book that was filled with my illustrations. The recipe book had a variety of different recipes and imagery throughout and a bold front cover. The illustrations were created with watercolour and fineliner, then edited on photoshop. The digital element was used to give a more professional finish. The logo I designed earlier on in the project was interpreted so my final design was more purposeful and could be used as a piece of merchandise. My final design was based on the theme of illustration, nearing the end of my project I created many mini outcomes which inspired some more hand rendered work. Matthew Midgley and Charlotte Farmer were the artists which inspired me to look into recipes, and look at the idea of recipe books. In my Charlotte Farmer research I made recipe calendars which then influenced me to make my recipe book illustrations in a similar style. My materials were used to show a range of shades and colours. I chose to use these specific materials as they worked most effectively with consideration to the effect I wanted my final design to have.   used bold text and illustrated imagery to make the recipes clear. Having the text surround the imagery made it stand out. I sent off to a company to have my designs printed into a book. I had issues when using the photobook software, as all of my text rendered as pixelated. I had to use the text tool in the software and rewrite all of the recipes, as it wasn't as professional as I'd wanted. My final design is how I imagined it to be, the recipes were developed into an exciting strong piece. If I had more time to improve the designs I would consider making promotional material for the book. I used similar layouts and colours that were used in my mini outcomes and I feel that I could’ve experimented with different approaches if I was given more time. If I could go back and start the project again I would vary the styles I used throughout the book to make it more interesting.

403 words
Final word count: 2,125