Beginning of my own Development

After reviewing and refining some of my mini outcomes, such as my greetings cards and magnets, I thought my work in Becka Griffin and Beverly Cottrell styles weren't strong enough to involve in development into my final piece.

After looking at my market research I thought that it'd be best if I created a recipe book, which was hand rendered to create the nicest finish. I'd then use a digital software to put my final imagery in and send it off to be professionally printed to give the strongest final outcome.

I decided to develop my work into wall art pieces and recipes. I thought I could apply the recipes in some form to create a physical copy of a recipe book. For outcome development I will be looking at the design and style of recipes. Before I could design any recipe book I had to create a distinctive logo which would be the recognisable logo for the brand, and create an illustrative style to form the recipes. Through experiments I developed my final logo as the publisher brand, and started a mix of Matthew Midgley, Charlotte Farmer and Brad Young's style to make my own illustrations. Through the refining and reviewing of the logo and illustrations I created a cohesive title page, although simplicity is very effective in the creative industry I feel that my title page needed to be bold and striking.

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